One of the most annoying things about replacement window sales people is their use of the high-pressure sales approach. Our client doesn't use it, so we thought we'd put the competition in the hot seat.
An amazing trait of humans is our ability to adapt. Ever heard about the frog in the pot of water on a stove? Yeah, we can be like that, so we thought we'd have a little fun with it.
One of the comments the client hears over and over from their clients is how clean the installation crews are. "It's like they were never there." With material like that, these things write themselves....
We like to stick with the fundamentals -- what are the features of the product, what benefits are they, dear consumer, going to bring you. When they enhance "me time," we're all over that....